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What AI recommends for skincare serum

We asked Perplexity, OpenAI and Claude the same “best skincare serum” questions a shopper would. Ranked by how often each brand appeared across 6 answers.

1The Ordinary5/6
2SkinCeuticals5/6
3Drunk Elephant5/6
4La Roche-Posay3/6
5Tatcha2/6
6Estée Lauder2/6
7Olay1/6
8CeraVe1/6
9SkinMedica1/6
10Neutrogena1/6
11Glow Recipe1/6
12Paula's Choice1/6

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How this was measured

We sent two shopping-intent prompts (“what are the best brands for skincare serum” and “I’m shopping for skincare serum — which brands should I consider”) to Perplexity, OpenAI GPT-4o mini and Anthropic Claude. Each answer was parsed for the brands it recommended. A brand’s count is the number of the 6 answers in which it appeared. Answers vary by model, prompt and week; treat this as a snapshot, not a quality ranking.

Generated 2026-11-13 · the United States

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