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What AI recommends for baby formula

We asked Perplexity, OpenAI and Claude the same “best baby formula” questions a shopper would. Ranked by how often each brand appeared across 6 answers.

1Enfamil6/6
2Similac6/6
3Bobbie4/6
4Gerber Good Start4/6
5Kirkland Signature4/6
6Happy Baby Organic2/6
7Earth's Best Organic2/6
8Up & Up1/6
9Kendamil1/6

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How this was measured

We sent two shopping-intent prompts (“what are the best brands for baby formula” and “I’m shopping for baby formula — which brands should I consider”) to Perplexity, OpenAI GPT-4o mini and Anthropic Claude. Each answer was parsed for the brands it recommended. A brand’s count is the number of the 6 answers in which it appeared. Answers vary by model, prompt and week; treat this as a snapshot, not a quality ranking.

Generated 2026-11-14 · the United States

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